SALES & MARKETING | TMA assists members in sales and marketing through a program called Commercial and Marketing Services (CMS). The program is designed to help small and mid-size manufacturers enter new markets or expand their penetration of existing ones. TMA provides a full range of marketing assistance, including:
CMS services include, but are not limited to:
CMS also recommends experienced agencies, consultants and other suppliers to members as needed to provide marketing communication materials, publicity tools, web sites, international business expertise, planning, training and other services.
For more information, contact Kent Gladish | Vice President of Member Development | email HERE
- In-depth analysis of current and potential markets
- Development of strategic marketing plans
- Implementation of marketing communication elements.
CMS services include, but are not limited to:
- Assistance in facilitating a complete marketing plan, from development of strategic positioning, branding, etc. through tactics to put the plan into motion.
- Training in marketing fundamentals, including targeting prospects, developing consistent communication materials and focusing sales efforts.
- Support in expanding marketing efforts, including digital strategies, market analysis and segmentation, branding and surveying of customers and prospects.
- Help in accelerating growth, including support in opening foreign operations, attacking a new market segment, or opening a new distribution channel.
- Providing access to a D&B prospective database of every manufacturer in the U.S.
CMS also recommends experienced agencies, consultants and other suppliers to members as needed to provide marketing communication materials, publicity tools, web sites, international business expertise, planning, training and other services.
For more information, contact Kent Gladish | Vice President of Member Development | email HERE
