Start Date: 3/18/2021 11:00 AM CDT
End Date: 3/18/2021 12:00 PM CDT
Venue Name: Virtual Meeting
Location:
IL United States
Organization Name:
Technology & Manufacturing Association
Contact:
We will send out the meeting link to all registrants prior to the event.
Note: You must use a webcam to participate in this meeting.
Join Kent Gladish (TMA) and Mike Weber (MLW Marketing) for an overview of the TMA Hoovers program and its role as a foundation element in creating and executing a targeted direct marketing initiative for your company.
A consistent new business development effort is critical to the continued success of any company. Identifying prospects/suspects and targeting them with the appropriate messaging and value proposition, coupled with proper follow up leads to opportunities for growth.
Key Takeaways:
- An introduction to the TMA Hoovers program and its value as a marketing tool for targeted contact list creation and new business development
- The important development steps and success factors of a well-managed direct marketing program
- An understanding of NAICS (North American Industry Classification System) codes for use in establishing targets for direct marketing
- The importance of creating messaging tailored to decision-makers’ job functions and industries
This virtual meeting will be limited to 10 people. Sign up as soon as you can!
#TMA21
