Event Calendar

Thursday, March 18, 2021

Virtual: Sales & Marketing Peer Group | Creating Your Marketing Program

Start Date: 3/18/2021 11:00 AM CDT
End Date: 3/18/2021 12:00 PM CDT

Venue Name: Virtual Meeting

Location:
IL  United States 

Organization Name: Technology & Manufacturing Association

Contact:
Cori D'Onofrio
Email: cdonofrio@tmaillinois.org
Phone: 847-282-4714

We will send out the meeting link to all registrants prior to the event. 

Note: You must use a webcam to participate in this meeting.


Join Kent Gladish (TMA) and Mike Weber (MLW Marketing) for an overview of the TMA Hoovers program and its role as a foundation element in creating and executing a targeted direct marketing initiative for your company. 

A consistent new business development effort is critical to the continued success of any company. Identifying prospects/suspects and targeting them with the appropriate messaging and value proposition, coupled with proper follow up leads to opportunities for growth.

Key Takeaways:

  • An introduction to the TMA Hoovers program and its value as a marketing tool for targeted contact list creation and new business development
  • The important development steps and success factors of a well-managed direct marketing program
  • An understanding of NAICS (North American Industry Classification System) codes for use in establishing targets for direct marketing
  • The importance of creating messaging tailored to decision-makers’ job functions and industries

This virtual meeting will be limited to 10 people. Sign up as soon as you can!

#TMA21