Start Date: 3/18/2021 11:00 AM CDT
End Date: 3/18/2021 12:00 PM CDT
Venue Name: Virtual Meeting Location:
IL United States
Technology & Manufacturing Association
We will send out the meeting link to all registrants prior to the event.
Note: You must use a webcam to participate in this meeting.
Join Kent Gladish (TMA) and Mike Weber (MLW Marketing) for an overview of the TMA Hoovers program and its role as a foundation element in creating and executing a targeted direct marketing initiative for your company.
A consistent new business development effort is critical to the continued success of any company. Identifying prospects/suspects and targeting them with the appropriate messaging and value proposition, coupled with proper follow up leads to opportunities for growth.
This virtual meeting will be limited to 10 people. Sign up as soon as you can!
- An introduction to the TMA Hoovers program and its value as a marketing tool for targeted contact list creation and new business development
- The important development steps and success factors of a well-managed direct marketing program
- An understanding of NAICS (North American Industry Classification System) codes for use in establishing targets for direct marketing
- The importance of creating messaging tailored to decision-makers’ job functions and industries